If you have downloaded TikTok, you know the platform is much more than just a place to show off your dance moves. It is a place where you can find endless amounts of unique content and communities. There is something for everyone on TikTok, so you are sure to never get bored. And this is the exact environment where marketing and advertising are guaranteed to thrive.

Why It’s Great to Run Marketing Campaigns on TikTok 

Many small businesses believe advertising on TikTok is not worth their time or money. They think setting up campaigns, creating engaging content, and tracking another platform’s data is difficult. However, it is not that hard to set up a TikTok campaign, and there are many resources to help businesses get started.

TikTok is helping small businesses advertise on their platform through their relief program, Back to Business, which provides $100M in ad credits for advertisers worldwide. 

This platform gives advertisers access to tools to create their own ads and the ability to target a specific audience and monitor their ad performance. Additionally, it gives them the potential to reach millions of users worldwide.

Which Ad Types Can You Run on TikTok?

With TikTok’s In-Feed ads, you can choose different ad formats to best engage with your target audience. When done correctly, there is a high probability that users will interact with your ad. This includes:

• Topview Ads

This ad placement on TikTok is guaranteed to be seen by the user. It is similar to having your ad at the top of the page on a search engine and will be the first video a user sees when they open the app.

• In-Feed Ads

As a marketer, you can use TikTok’s For You Page (FYP) to reach users with your brand’s story. These ads allow users to engage with your content by liking, commenting, sharing, following, and shooting videos within the same TikTok sound. This is a great way to reach a wide audience with your brand’s message.

• Brand Takeover Ads

This ad format is similar to TopView in that it is a full-screen static or dynamic display that delivers a strong visual impact. However, unlike TopView, this ad does not allow users to like or comment. This ad is often shown right when a user opens TikTok, and the best practice is to use this format and other available formats to give you the widest and deepest reach.

• Branded Hashtag Challenge

An engagement format encourages users to express themselves and create content related to your campaign to increase brand awareness. This level of engagement goes beyond simply getting a user to click on something and involves them actively participating in the campaign.

Conclusion

TikTok advertising is an effective way to reach out to potential customers, especially young people. The platform offers a unique way to create and share short videos, which makes it perfect for promoting products and services. Additionally, TikTok has a large and engaged user base, which makes it an ideal place to advertise. So if you’re looking for a new and exciting way to reach your target market, consider investing in TikTok advertising.

Flip Marketing is a growth-focused marketing agency with one mission: to dramatically grow your sales. We offer direct-response digital marketing. Skip the guesswork, trial-and-error and never-ending shit show of trying to figure everything out yourself. And instead, grow your business with proven client-getting-funnels, frameworks and scientific customer acquisition (not hopes and prayers). If you want to improve your digital marketing strategy by running TikTok ads on the Sunshine Coast, get in touch with us today!