The way consumers shop is evolving, and voice commerce is at the forefront of this transformation. With the rise of smart speakers like Amazon Alexa, Google Assistant, and Apple’s Siri, more people are using voice commands to search for products, compare prices, and even complete purchases.
For brands, this presents a huge opportunity—but also a challenge. How can you optimise your digital marketing strategy for a world where customers are speaking rather than typing?
Let’s explore the rise of voice commerce and how your brand can stay ahead of the curve.
What Is Voice Commerce?
Voice commerce (or v-commerce) refers to shopping transactions made through voice commands on smart devices. Instead of typing a query into Google or browsing an online store, consumers simply ask their voice assistant to find and purchase products for them.
This trend is growing fast, driven by:
- The increasing popularity of smart speakers.
- Improvements in voice recognition technology.
- The demand for hands-free, convenient shopping experiences.
Why Voice Commerce Is Gaining Popularity
- Convenience – Customers can shop while cooking, driving, or multitasking.
- Speed – Voice commands are faster than typing, making the buying process more efficient.
- Personalisation – AI-powered voice assistants offer personalised recommendations based on past purchases.
- Growing Adoption – By 2025, voice shopping is expected to be a multi-billion-dollar industry.
With voice commerce on the rise, businesses need to optimise their digital presence to remain competitive.
How to Optimise Your Brand for Voice Commerce
1. Focus on Conversational SEO
Unlike traditional search queries, voice searches are more natural and conversational. For example:
- Typed search: “best running shoes 2024”
- Voice search: “What are the best running shoes for long-distance running?”
To optimise for voice search:
✔ Use long-tail keywords that reflect how people speak.
✔ Optimise for question-based searches (Who, What, Where, When, Why, How).
✔ Include natural, easy-to-understand language in your website content.
2. Optimise for Local Searches
Many voice searches are local, such as:
- “Where’s the nearest coffee shop?”
- “Find a digital marketing agency on the Sunshine Coast.”
To improve your local voice search visibility:
✔ Keep your Google Business Profile updated.
✔ Use location-based keywords (e.g., “best digital marketing agency in Sunshine Coast”).
✔ Ensure your website provides clear, structured information (e.g., address, contact details, and business hours).
3. Enable Voice-Friendly Shopping Experiences
To make it easy for customers to shop via voice:
✔ Offer simple, voice-activated ordering through Alexa Skills or Google Actions.
✔ Integrate voice commerce with your eCommerce platform.
✔ Streamline checkout to be as frictionless as possible.
4. Use AI-Powered Personalisation
Voice assistants are getting smarter, using AI to suggest products based on past behaviour. To take advantage:
✔ Personalise product recommendations.
✔ Implement AI-driven chatbots to assist voice-based interactions.
✔ Use data analytics to understand customer preferences.
5. Make Your Content Easily Readable by Voice Assistants
Voice assistants pull information from featured snippets, also known as “position zero” in search results.
To increase your chances of being chosen:
✔ Use clear, concise answers to common customer questions.
✔ Structure content using headings, bullet points, and FAQs.
✔ Implement schema markup to help search engines understand your content better.
The Future of Voice Commerce
Voice shopping is still in its early stages, but it’s evolving quickly. Future trends include:
🔹 More advanced AI – Assistants will become smarter, offering more personalised shopping experiences.
🔹 Better voice recognition – Accuracy will improve, making voice commerce even more seamless.
🔹 Wider adoption in industries – Expect to see voice commerce expand beyond retail into areas like healthcare, finance, and B2B sales.
Brands that adapt now will have a major advantage in the coming years.
Conclusion
Voice commerce is not just a trend—it’s the future of digital shopping. By optimising your website for conversational search, embracing local SEO, and creating voice-friendly shopping experiences, you can position your brand for success in this rapidly growing space.
Ready to prepare your brand for the voice commerce revolution? Let’s talk strategy!
