If you believe in inbound marketing and want to base your lead generation strategy on it, you must decide which channels you will use to produce leads for your company. The following are the top digital lead-generating channels:

1. Email Marketing

The saying goes, ‘email is still king’, and it is for a good reason. Email marketing provides a consistent way of reaching your audience and also provides you with an opportunity to gather information about them.

A survey conducted by DMA found that consumers prefer to receive promotional emails from brands they already have an existing relationship with. This is to say that email marketing is not just a great way to build your lists, but also a channel you can use to nurture the relationships you have with your leads.

2. Website

Your website is the hub of your inbound marketing efforts. Even though it may not be where all your leads come from, it is the place that you want your potential customers and business partners to visit first.

Your website is the place where you will have the opportunity to inform, educate and position yourself as an authority in your industry.

3. Content Marketing

Content marketing is one of the most efficient ways to attract your target audience and position yourself as an authority.

The idea of creating marketing content that is valuable to your target audience is to create something that your leads will want to share with their network.

Ideally, you want to create content that will be shared through social media and drive traffic to your website. A great example of this is to create content that will answer questions your target audience is searching for on the search engines, and then create a video or post that includes that content.

4. Social Media Marketing

Social media is the ultimate tool for generating leads.

There are so many different types of social media platforms, but every social media platform has one thing in common – your target audience is on them.

There are benefits in using each type of social media platform, but whichever platforms you choose, ensure you’re posting educational, inspirational and valuable content to keep your followers engaged.

5. SEO

Search Engine Optimisation is one of the most important components of your inbound marketing strategy.

Search engine optimisation will help you tap into your target markets and get your business’s website in front of the right people.

For your website to rank highly on search engines, you’ll need a strategy to create a high-quality website. This means creating an on-site content strategy that is focused on creating value for your audience.

How to Attract Leads That Actually Convert

Lead generation, in its most basic form, is the act of identifying prospects who are likely to convert to sales. Lead generation has been a priority of sales and marketing professionals even before the emergence of digital marketing. However, with digital platforms, obtaining solid leads is dependent on understanding and applying a few essential concepts.

Capture Website Visitors Before They Leave

According to a study by Neilsen and Adometry, over 85% of site visitors who exit without interacting on a website will not return. The implications of this are that you need to capture visitors’ attention before they leave. Do this by implementing exit pop-ups with an incentive to encourage them to convert.

Exclusive Content is One of the Most Effective Hooks

According to a study by the Content Marketing Institute, exclusive content is one of the most effective hooks. The study found that more than half of the participants preferred exclusive content that was not available on other sites.

Optimise Your Landing Page for Conversions

You can best optimise your landing page for conversions by testing different offers and different messaging that leads to the same goal. This way, you will know what type of offers and messaging work best for your business.

Conclusion

These digital marketing strategies will certainly pay off for you if you utilise them correctly. The key is to find one or two strategies that you are comfortable with and then master those rather than jumping around from strategy to strategy without mastering anything.

If you have been searching for a digital marketing agency on the Sunshine Coast, look no further than Flip Marketing. Our team has decades of combined digital marketing experience, and you are committed to helping your brand make an unforgettable impact online. Contact us today and claim your free strategy session, worth $1200. We look forward to speaking with you.