3 Mistakes That Will Prove Fatal to Your Business Website
Your organisation’s website is one of the critical aspects of your marketing efforts. After all, it serves as the public face of your business, and it is an excellent way to showcase your products and services. It is essential to invest time and money into its upkeep. No matter how much time and money you […]
3 Impressive Benefits of Direct Response Digital Marketing
Direct response marketing is a type of advertising that allows businesses to track their responses to a particular advertisement or campaign. It is a data-driven marketing approach and can be used to build customer relationships, improve customer loyalty, and increase sales. However, many businesses have reaped the benefits of incorporating direct response into their digital […]
5 Key Metrics of Facebook Advertising KPIs
As a digital advertiser, it can be tempting to focus solely on the KPI relating to the goal of your campaign. While this is important, paying attention to the other key performance indicators that may affect your overall success is also essential. Keeping track of your audience engagement metrics, such as click-through rates, can also […]
Why We Need Ethical Marketing More than Ever in 2023
Organisations must always practise social responsibility to uphold a positive image and avoid legal trouble. They must also observe ethical marketing, prioritising values over profits to protect their stakeholders’ interests. Unfortunately, some companies prioritise making money over principles. For this reason, everyone must watch out for unethical marketing, such as making false claims about rivals […]
What You Can Do About the Increasing Costs of Search Advertising
Search advertising costs have been rising, with more businesses relying on search engine optimisation (SEO) and pay-per-click (PPC) campaigns to get their websites noticed. With the increasing cost of maintaining a successful search campaign, businesses are looking for ways to control their advertising costs. Fortunately, there are several strategies businesses can employ to manage their […]
Start 2023 Strong by Optimising Your Digital Marketing Strategy
Are you ready to start 2023 off with a bang? With the digital marketing landscape ever-evolving, it’s important to stay ahead of the curve. Whether you’re a seasoned pro or a newbie to the digital marketing game, optimising your digital marketing strategy is essential for success in 2023. From understanding the power of SEO to […]
What is Ethical Marketing & Why is it So Important in 2023?
In a world where people are increasingly conscious of the impact of their consumption habits on the environment and society, ethical marketing is more important than ever. Put simply, ethical marketing is the practice of marketing products and services in a way that is honest, transparent, and respectful of the needs of both people and […]
How to Find New Customers for Your Business: 7 Easy Tips
Are you looking for ways to find new customers for your business? If so, you’re in the right place. In this guide, we’ll share seven easy techniques you can use to find new customers and grow your business. First, let’s start with the basics. To find new customers, you need to understand your target market. […]
Understanding the Complementary Nature of SEO and SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two powerful strategies used to drive traffic to a website. They both have their own unique benefits, but when leveraged together, they can provide an even bigger boost in traffic and leads. What Is SEO? Search Engine Optimization (SEO) is a set of strategies used […]
Quality Marketing on a Budget: Why Performance-Based Marketing is the Key
In today’s digital landscape, a strong online presence is essential for any company. After all, potential customers are increasingly likely to search for the products and services they need online, and if they can’t find your business, they’ll likely go with one of your competitors. Performance-based marketing offers the best of both worlds when boosting […]
