Google Analytics is constantly updating its features and functionality. While most of these updates are beneficial, they can also cause problems and create new issues to track. 

This article will discuss some of the problems and issues surrounding the new Google Analytics updates if you’re running Google ads on the Sunshine Coast. 

The recent updates to Google Analytics have caused some problems and issues for users trying to track their data.

One of the biggest issues is that the new updates do not allow cross-domain tracking. This means that if you have multiple websites you want to track using Google Analytics, you will not be able to do so. This can be a big problem for businesses with multiple websites or those using Google Analytics to track their online marketing campaigns.

Another issue with the new Google Analytics updates is that they have made it more difficult to track specific events. 

For example, if you want to track when a user clicks on a specific link, you will have to use a different method. This can make it more difficult to track your data and can make it more difficult to see how your website or campaign is performing.

Overall, the new Google Analytics updates have caused some problems and issues for users. However, there are still many benefits to using Google Analytics. 

If you are having problems with the new updates, you may want to contact Google for help or look for alternative solutions.

Moreover, Google Analytics users have experienced this: after logging in, you instantly notice a sharp decline in traffic. Your Google Analytics has hit a wall and stopped producing results.

Flatlined Google Analytics

Another possibility is that you recently inserted the Global Site Tag or Google Analytics code into your website, but no data is appearing in your reports.

Lacking Any Data

Data cannot appear in your regular reports for up to 24 hours after successfully incorporating the tracking code into your website.

How To Determine If Google Analytics Isn’t Tracking

Examine Real-Time Google Analytics Reports 

The Real-Time reports display all recent website activity and aid with Google Analytics setup troubleshooting. Your tracking code is not providing any data to your Google Analytics account if there are live visits to your website, but no data shows up in your Real-Time reports.

With this quick and simple test, you can determine whether your Google Analytics tracking code is operational.

Where To Find Your Google Analytics Real-Time Reports

• Access your Google Analytics account by logging in.
• After selecting the suitable property, navigate to the appropriate view within it. If Google Analytics was recently deployed on your website, you’ll probably only observe one view in this property.
• Choose Real-Time > Overview.
• Check Your Settings With Google Tag Assistant
• Using Google Tag Assistant, you may examine the operation of the tracking code for Google Analytics on your website. You can keep track of your online behaviour on your website and later view every hit made to the Google Analytics property.
• This program will alert you to any configuration issues with Google Analytics and any difficulties with those hits.

Google Tag Helper

What do you do with it?

• Install the Chrome extension for Google Tag Assistant. Once you’ve done so, the Google Tag Assistant icon should appear in the Chrome browser’s extensions bar.
• By reloading your website, check to determine if your Google Analytics tag is functioning properly.
• You may begin recording website activities by selecting the record button in the Google Tag Assistant box’s lower-left corner.
• You can halt recording by selecting the stop button in the lower-left portion of the Google Tag Assistant window.
• To learn more information about your recording, read the entire report. You may also hire a marketing agency on the Sunshine Coast to help you out. 

Final Thoughts

Maybe you now have a better notion of how to troubleshoot and fix your setup if your Google Analytics isn’t working and your traffic is flatlining, or you see a significant fall in the number of sessions. A few issues have arisen with the recent Google Analytics update. Firstly, there is a discrepancy between the data reports in the new interface and the data in the old interface. Secondly, some users are having difficulty tracking their conversions and goals. 

Lastly, the new interface can be challenging to navigate for some users. However, despite these issues, the new update does offer some benefits, such as improved data accuracy and new features that can be useful for businesses. Also, if you encounter any issues, you may consult with a company that offers digital marketing on the Sunshine Coast. 

We are Flip Marketing, a growth-focused marketing firm with one goal: significantly increasing your sales with guaranteed results. Grow your company today via Google Ads on the Sunshine Coast.