Many small or starting businesses also struggle to thrive because they usually don’t have a sales team to help them reach potential customers and grow their businesses. They mostly rely on word-of-mouth marketing and personal connections.
At the same time, everyone needs to look at their analytics to analyse data, find patterns, and discover insights on user behaviour. While Google Analytics is the popular way to look at your statistics, Fathom Analytics provides a more ethical alternative.
If you want to look at your insights while keeping your visitors’ privacy, Fathom Analytics is an excellent option. This article will explain what it is and why businesses need it.
Defining Fathom Analytics
You’ve gained more insights, but at what cost? Looking at your analytics for free is an excellent option, but is it worth the resources if it compromises everyone’s data and privacy?
While most website owners will use Google Analytics because it’s free, it can harm your visitors’ privacy. They allow you to use their services for free because they monetise the data from you or your site.
On the other hand, while Fathom Analytics may be a paid service, it’s an affordable and worthy investment because they don’t compromise your visitors’ privacy or sell any data.
Reasons To Use Fathom Analysis
Now that we’ve covered the basics of Fathom Analytics, this section discusses the five ways it can benefit businesses of all kinds.
1. Protect Users’ Privacy
As a business owner, your stakeholders trust you with their data, and you must do everything you can to safeguard it.
Sure, using a free analytics tool like Google Analytics can help you save money, but it can do more harm than good. It compromises your visitors’ privacy.
Fortunately, Fathom Analytics’ best feature is that they place digital privacy as their top priority. They’ll automatically route your EU traffic through European-owned infrastructure, and their Canadian quarters have a GDPR adequacy ruling. The best part? It fully complies with the GDPR, CCPA, ePrivacy, PECR, and other data privacy acts.
2. Ensures Your Data Is In Good Hands
As we said earlier, responsible business owners must safeguard their stakeholders’ data because they trusted you with it in the first place. Neglecting this step can leave a bad reputation for your business in the trade.
Fathom Analytics can help you with that. After all, it’s an independent customer-driven analytics platform that ensures anonymous pageview tracking, keeping personal data safe.
Every Fathom plan can also get free uptime monitoring and unlimited data retention. You can export data through CSV, set up UTM campaigns and event tracking, and it can also manage your site if it explodes with traffic with its infinite scaling infrastructure.
3. Gives a Full Analytics Data Report
Several users enable ad blockers, and that’s why you can’t get all the necessary information through Google Analytics. But Fathom Analytics can bypass ad blockers and give a complete data report of your visitors.
The Drawbacks
Although helpful, this analytic tool has a few drawbacks. You can’t spy on visitors and collect their data, so it won’t be helpful if it’s your intention. Fathom is also a hosted solution with enterprise-grade infrastructure, preventing you from hosting the data locally.
At the same time, you can’t connect it to Google Search Console. Fortunately, they’ll enable this feature soon.
The Bottom Line: All Businesses Need Fathom Analysis
Being a responsible business owner means looking at your analytics to improve marketing strategies and protect your stakeholders’ privacy. With Fathom Analysis, you can get the best of both worlds. This easy-to-use platform can also help you get a full report on your analytics while safeguarding data.
Are you looking for a growth-focused digital marketing agency on the Sunshine Coast? We have you covered! Flip Marketing can help you boost your sales and guarantee results. Contact us today to help your business grow!
