You need to spend a good amount of time on your marketing strategy, making sure that you are always improving upon it. You also need to keep up with the latest advancements in marketing so that you can utilise them to your advantage. It can be difficult to know how to divvy up your time between different aspects of marketing, but a general rule of thumb is to spend more time on the areas that are bringing you the most results.
SEO vs Social Media: Which Needs More of Your Time?
Both SEO and social media have roles to play when it comes to an effective marketing plan. To be better able to determine which one of these tools needs more attention, it pays to understand the differences between the two. Here is a quick guide on the notable differences between SEO and Social Media:
1 – Underlying Purpose
The purpose of social media is to help you build a stronger relationship with your target audience and create more engagement with your brand. Social media platforms such as Facebook and Instagram promote your brand and connect with your target audience.
2 – Focus and Implementation
The focus of SEO is to help you improve your ranking on search engines for certain keywords that are relevant to your business. Meanwhile, social media is about promoting your brand on social networking platforms and connecting with your target market. However, you can also use keywords when you’re sharing your posts on social media to improve your chances of appearing on search engines.
3 – Results
The results of SEO are long-term. Once you’ve reached a certain ranking on search engines, you’ll stay there (provided you continue to do the necessary work to maintain your ranking). Meanwhile, the results of social media are more immediate. You can instantly see the results of your efforts in terms of engagement and reach.
4 – Audience
The potential customers you’re targeting with SEO are those who are searching for keywords related to your business. However, you can also use social media to promote your brand and attract new customers. Social media allows you to connect with your target audience on a more personal level, which can lead to more conversions.
5 – Cost
Finally, it’s important to consider cost when comparing digital marketing with traditional marketing. Because digital marketing is more targeted, it can be less expensive than traditional marketing. For example, you can use pay-per-click advertising to drive traffic to your website. This means that you only pay when someone clicks on your ad. You can also use social media to reach your target audience for free.
Conclusion
Digital marketing is a very broad term. It covers everything from email marketing to using web analytics to improve your website. Digital marketing is constantly evolving, and there are new tools and techniques being developed all the time. The most important thing is to keep up with the latest trends and to be able to adapt your digital marketing strategy to the ever-changing landscape.
If you need help with digital marketing on the Sunshine Coast, contact Flip Marketing. Ready to grow your business? We are. Give us a call and let us help today!
