Google Advertising

Pay per click advertising, or PPC advertising, is a method of online advertising where advertisers pay money every time a user clicks on their ad.

PPC ads can show up on search engine results pages, social media feeds, web pages and apps.

The most popular method of PPC advertising is paid search ads. They look like normal search results but show up on the top and bottom of the first page of search engine results when a particular keyword is searched.

So, how do search engines decide which ads get the best position on the results page?

It comes down to an Ad Auction. Advertisers need to bid on the search terms (keywords) they want to display their ads.

Then Google or the other search engine uses your bid together with other criteria, such as the relevance of the ad, to determine which ads are displayed, in which order.

1. Understand your business needs and wants: When you’re starting a company it can be hard to know all of the services and tools that you may require upon start up.

It is important for you to identify what makes sense for your business right now and what should be considered for future plans.

2. Define your budget: Just like any other service, digital marketing solutions can be tailored towards your budget. It is helpful to understand your budget and expectations up front to ensure we can align with your company goals and KPI’s.

3. Define your timeframe: Understanding the timeframe that you have to work with will also help narrow down the list of potential agencies. For example, if you are planning to scale quickly, it will make sense to look for an agency that has expertise working with fast-growth companies and can be agile in its response.

4. Ask yourself what you need help with? You may not have all of the answers to this question right now, but figuring out your current digital marketing skill level will help with determining which agencies to contact and how much time you will need to spend with them.

5. What is your main objective: It may be better for larger businesses to seek out a long-term digital marketing partner, whereas smaller businesses may just want some one-time assistance with strategy or implementation of a particular project or campaign.

That depends on your business. Google ads (PPC) is a powerful digital marketing strategy. One of the most significant benefits is SPEED.

You can put hyper-targeted ads in front of your audience in just a few hours (with right know-how, of course). This is perfect if your business is kicking off and you want to get your brand noticed, or you have a time-sensitive offer that you want to get out there.

Nothing brings in results as quickly as PPC advertising. It’s like flicking a switch!

SEO and social media are brilliant tactics for long-term growth, but PPC marketing can put you on page 1 of Google in less than a day. If you want to drive qualified traffic to your website instantly, PPC is highly effective.

Another brilliant thing about PPC is that you only pay when someone sees your content.

With the right hyper-targeted strategy, this means you can make sure you’re not wasting money on audiences who aren’t interested in your products or services.

While Facebook Ads and Google AdWords are both effective advertising platforms, their approaches are entirely different. Facebook uses strictly social networks, and because social media has the most users, it offers a highly competitive platform for attracting audiences. Google focuses on paid searches where advertisers bid on keywords that they expect their target demographics will be using when searching the web.

Facebook gives you complete control over your budget and how much you are willing to pay per click. What’s more, there is a greater versatility in advertising mediums as you can use videos or images, in addition to text. Facebook’s global audience also provides more data that marketers can use for precision targeting.

While Google’s approach is broader when targeting audiences, it is the most used website and generates trillions of search queries each year. The broader audience promises an immediate influx of traffic that you can see with Google Analytics. Plus, Google Ads provides several advertising options for optimised engagement.

You can get results from your Google ads within 3 to 4 days of going live. This is the recommended period when you should check each ad’s performance. If the ad is doing well, you can boost it to reach a wider audience. If it performs lower than expected, you can refresh the campaign using new images or test it with a different target audience. The most successful Google ads understand the customer journey, from awareness of the product to closing the sale. In general, divide your ad campaigns according to the 40/60 principle, which is that 40% of your campaign should focus on raising awareness and 60% on lead conversion.

Additionally, you can use different copy styles to appear before targeted audiences so that new audiences will see a different ad from those who have already purchased from your business. Always begin with the objective of your ad: is it to introduce the product, lead customers to subscribe to your website, or to encourage your audience to purchase your product? Once we understand your conversion rate, we use different tactics to improve the success of your Google ad campaigns.

It depends. We know that’s frustrating to read, but there’s no easy answer that covers every business. PPC is an auction system that rewards businesses that have high-quality ads. As a general rule, the better your ad campaign, the lower your cost per click. As an example, the average cost per click in Google Ads is from $1 – $2 on the search network.

The most expensive keywords in Google Ads cost upwards of $50 per click. These are highly competitive keywords are in industries that have high customer lifetime values, such as insurance and loans. So, it’s all about balancing your budget with the return on investment.

Don’t worry about your budget getting out of control. PPC advertising gives you a tremendous amount of control over how your budget is spent.

At Flip, we provide weekly PDF reports, monthly video reports along with our LIVE 24/7 Client Dashboard, to help you understand progression month on month.

Our Reports Include;

• Cost analysis on any active digital marketing campaigns being provided

• (For SEO) Positions in search rankings for all keywords, Desktop, Mobile & Local GMB

• Conversion/Lead Generation Reports

• Return-On-Investment

We share weekly written PDF reports and monthly video reports with our clients. Along with this we believe in weekly, or bi-weekly client meetings to help you understand your digital marketing campaign results.

Claim your Complimentary Business Consultation! This no-obligation consultation will put our expert team to work assessing your digital presence, however big or small that might be. We’ll look at your SEO strategy, paid advertising and social media strategy, then show you where we can make improvements. We’ll then guide you through a strategy session that recommends the next steps to help you reach your revenue targets.

Our free strategy sessions are available for Australian businesses that we know we can add the most value to. If this is you, lock in your free digital consultation today and watch sales go through the roof.