Direct-Response Digital Marketing

Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.

There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is Search Engine Optimisation (SEO). This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.

Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.

We also can’t talk about digital marketing without mentioning social media advertising. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.

And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.

One final thing you need to know about digital marketing? It’s NOT an option. Any business with an online presence, and even some without, must have a digital marketing strategy in place. You simply cannot be expected to survive without it.

1. Understand your business needs and wants: When you’re starting a company it can be hard to know all of the services and tools that you may require upon start up.

It is important for you to identify what makes sense for your business right now and what should be considered for future plans.

2. Define your budget: Just like any other service, digital marketing solutions can be tailored towards your budget. It is helpful to understand your budget and expectations up front to ensure we can align with your company goals and KPI’s.

3. Define your timeframe: Understanding the timeframe that you have to work with will also help narrow down the list of potential agencies. For example, if you are planning to scale quickly, it will make sense to look for an agency that has expertise working with fast-growth companies and can be agile in its response.

4. Ask yourself what you need help with? You may not have all of the answers to this question right now, but figuring out your current digital marketing skill level will help with determining which agencies to contact and how much time you will need to spend with them.

5. What is your main objective: It may be better for larger businesses to seek out a long-term digital marketing partner, whereas smaller businesses may just want some one-time assistance with strategy or implementation of a particular project or campaign.

Given the advent of the digital world, a website is now a necessity for all businesses, large and small. If your business does not have a website, it is difficult for prospective customers to find your products and services online which essentially translates to lost opportunities for your business.

Your website should be a reflection of your business and the cornerstone of your business’ marketing activities. A professional website not only allows you to reach prospective customers online, but it also builds credibility for your brand. This is because a website provides your business with the opportunity to tell your customers why they should trust your services or products.

Improve brand awareness, attract new customers and reiterate the credibility of your business with a professionally designed website.

At Flip, we provide monthly reports along with our LIVE 24/7 Client Dashboard, to help you understand progression month on month.

Our Reports Include;

• Cost analysis on any active digital marketing campaigns being provided

• (For SEO) Positions in search rankings for all keywords, Desktop, Mobile & Local GMB

• Conversion/Lead Generation Reports

• Return-On-Investment

We share written reports with our clients once a month. Along with this we believe in weekly, or bi-weekly client meetings to help you understand your digital marketing campaign results.

If you want results, you need a digital marketing agency that can deliver on its promises. That’s where your number one challenge lies. There are so many agencies out there claiming to offer the best services that the task of finding the right one for your company can be daunting.

You need a team that will sink their teeth into your business and create a strategy that accelerates towards your goals — a digital marketing agency that doesn’t stop until they generate more revenue and provide better returns, and that always has your goals at heart.

So, how do you find this diamond in the rough? Start by making a list of all the services you would like your future agency to take on. Do you need an agency just for search engine optimisation and social media marketing, or the entire shebang? This will help you narrow down your options.

Next, drill the agency on how they will get results. Their answer will reveal a lot about how they work and whether they’re the right partner for you. Check their track record. Dig deep into their case studies and see what results they have achieved and how they did it. Look for proven strategies and lasting results here, as this tells you that they aren’t just about the quick wins. Also, be wary of those marketing agencies in Australia who won’t talk to you about previous clients. If they’re not shouting loud and proud about their results, there’s probably nothing to shout about.

Speaking of partners, you need to find an agency that will be an extension to your team. Because that’s the only way to deliver and execute a digital strategy that gets results. Look for an agency that will focus on open and honest communication. Start the conversation by setting expectations and asking some of the critical questions. Find out how you work together. At an absolute minimum, you should receive a monthly report showing the work done and the results. But, for real results, look for an agency that will proactively hold regular meetings and be responsive over phone and email.

We get it – there’s a lot to consider when looking for the best digital marketing agency. It all starts with a conversation. Talk to us today!

Claim your Complimentary Business Consultation! This no-obligation consultation will put our expert team to work assessing your digital presence, however big or small that might be. We’ll look at your SEO strategy, paid advertising and social media strategy, then show you where we can make improvements. We’ll then guide you through a strategy session that recommends the next steps to help you reach your revenue targets.

Our free strategy sessions are available for Australian businesses that we know we can add the most value to. If this is you, lock in your free digital consultation today and watch sales go through the roof.